BAGSY

Bagsy is a fictional online thrift shop centred around buying and selling clothes. For this brief, set by A Studio Called Jane, the aim was to create an illustrated brand identity. I wanted to take the idea of a thrift shop into a more contemporary age and use some colourful, funky characters to represent the clothes that would be found on the app. Using scans of my own secondhand clothes brought a more personal element to the project,